Kecaps

ads meet customer behaviours

Ads meet customer behaviours

Kecaps is a digital tool for OTTs which allows platforms and advertisers to intercept user behaviour with the highest level of profiling.

Who we are

Our algorithm works by combining users data with streaming contents to show the right ad to the right users at the right moment.
It also empowers platforms to provide a seamless, full-funnel experience which integrates content and e-commerce through the use of second-screen technology.

Artificial Intelligence
0%
Better user Experience
0%
Network Security
0%

Kecaps Features

The opportunity

A revolutionary advertising technology empowering OTTs to face the industry challenges by offering a revolutionary user experience.

Profiling

Kecaps is a digital tool for OTTs which allows platforms and advertisers to intercept user behaviour with the highest level of profiling.

Empowering platforms

We provide a full-funnel experience which integrates content and e-commerce through the use of second-screen technology.

The algorithm

The algorithm works by combining users data with streaming contents to show the right AD to the right users at the right moment.

AI Power

Content analysis empowers non-disruptive, situational ads, able to identify characters, props, places, sounds, etc. in order to create value categorisation.

Integration:

self-serve and disintermediation

OTT platforms start offering advertisers a more straightforward, autonomous way to buy display, video and audio ads.
Taking this self-service route brings several advantages for both advertisers and platforms:

Kecaps connects the dots.

Today there is a high data fragmentation due to the use of different digital assets.

In this context, Kecaps has the opportunity to create a circular ecosystem with effective action on the single customer journey experience, connecting digital assets to generate integration of digital content, users journey and e-commerce.

patents & licenses

Platform

Kecaps è un servizio multi-piattaforma concepito per fornire agli utenti…

Idustrial License

Un procedimento e un sistema per la segnalazione e la visualizzazione…

Our Expert Team

Andrea Puopolo, CEO

CEO

Passionate about the world of technology and innovation. As CEO, he led the company with a forward-looking vision, identifying growth opportunities and developing strategies to address complex challenges. Andrea's leadership is based on strong interpersonal skills and the ability to motivate and inspire the team. Creating a positive and collaborative work environment is one of his priorities, contributing to the overall success and well-being of the organization. His idea of ​​revolutionizing existing markets is leading the company to have high-level expansion.

3SY

Development

We are a heterogeneous team, from strategy to delivery, from user experience to backend performance. We offer different points of view for innovative solutions to achieve the most ambitious business objectives. The ability to convey many different and continually evolving disciplines into a single innovative digital solution capable of achieving the most ambitious business objectives.

Vivek Singhania

Head of international affairs

Yipli

Partner

Contact Us

Kecaps can be a winning experience for all parties involved – OTT platforms, brands and users.

phone

+91 98216 67666